![]() Where do you think they would do that, Jamie? What geographies? I mean, do you think that would be US? Do you think it would be Europe? Do you think it'd be both? And Jamie, let's say they roll this out, they raise prices. By and large, they are viewed as one of the key platforms by consumers to keep when they're looking through which platforms are worth their time, which ones are seeing high engagement, but necessarily how much that will translate in their ability to raise prices from where they are now remains to be seen. So what they can command on pricing is definitely an interesting question. When it comes to pricing pressure, we know certainly Netflix is often viewed as one of the leader in this industry, the early mover, the only profitable streaming company. So by raising the price on the ad-free, they're hoping they can drive further traffic there as basically the underlying economics are increasingly attractive on the ad tier. Most of the ad-supported tiers for Netflix and competitors alike have not seen prices be shifted in the last year or so. Price hikes is one way to really do that.Īnother thing is just also something we've been hearing from our experts for a while now and is the increasing value in driving people to the ad-supported tiers. One, if we just first look at as the why that they're doing this, on the backs of the writers' strike finishing, whenever the actors' strike finishes, content prices will likely be more expensive as Netflix really thinks about their balance sheet, they think about their underlying profitability, finding a way to really strengthen their position. As we look at the news today regarding whether or not Netflix will be raising these prices at the conclusion of the actors' strike, there are a couple of things to keep in mind. But what kind of pricing power do you think Netflix has? Obviously, Jamie, we don't know when the strike is going to end. With more on this is James Lumley, sector analyst at Third Bridge Group. According to the Wall Street Journal, the streamer is discussing hikes in several markets globally, but will likely begin with the United States and Canada. JULIE HYMAN: Another company that we're watching today in a story we're following is Netflix, reportedly eyeing further price hikes for its ad-free platform following the conclusion of the actor's strike, whenever that happens. There is no specific word yet on when Netflix will raise prices.For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Ad-free Disney+ streaming will soon be $13.99 per month, and ad-free Hulu is going to be $17.99 per month following price hikes set to go live this month. Multiple streaming services have been raising their prices this year. The company has also ended all multi-household sharing, so Netflix users must reside in the same location to share a Netflix plan, otherwise there is an additional cost for another member slot. Netflix has since eliminated the Basic plan and added a Standard with ads plan that is priced at $6.99 per month. Netflix last raised prices at the beginning of 2022, charging $9.99 per month for the Basic plan, $15.49 per month for the Standard plan, and $19.99 per month for the Premium plan. Prices will go up in the United States and Canada first, and it is not yet clear how much more Netflix will charge. ![]() Netflix plans to increase the price of its ad-free subscription plans a few months after the end of the Hollywood actors strike, reports The Wall Street Journal.
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